Research associated with Risk perception - time insensitivity

Publications:

Mortality versus survival graphs: Improving temporal consistency in perceptions of treatment effectiveness.
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Patient Education and Counseling. 66:100-107, 2007.

What's time got to do with it? Inattention to duration in interpretation of survival graphs.
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Risk Analysis. 25:589-595, 2005.

Press Coverage:

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