Research associated with Person tradeoff (PTO)

Publications:

Validation of the subjective numeracy scale (SNS): Effects of low numeracy on comprehension of risk communications and utility elicitations.
Zikmund-Fisher BJ, Smith DM, Ubel PA, Fagerlin A. Medical Decision Making. 27:663-671, 2007.

Why people refuse to make tradeoffs in person tradeoff elicitations: A matter of perspective?
Damschroder LJ, Roberts TR, Zikmund-Fisher BJ, Ubel PA. Medical Decision Making. 27:266-288, 2007.

Trading people versus trading time: What is the difference?
Damschroder LJ, Roberts TR, Goldstein CC, Miklosovic ME, Ubel PA. Population Health Metrics. 3:10, 2005.

The validity of person tradeoff measurements: randomized trial of computer elicitation versus face-to-face interview.
Damschroder LJ, Baron J, Hershey JC, Asch DA, Jepson C, Ubel PA. Medical Decision Making. 24:170-180, 2004.

Exploring the role of order effects in person trade-off elicitations.
Ubel PA, Richardson J, Baron J. Health Policy. 61:189-199, 2002.

Press Coverage:

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