Harnessing the power of default options to improve health care.

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When making many types of decisions, people are confronted with default options — the events or conditions that will be set in place if no alternatives are actively chosen. Because default options are implemented even if decision makers do not actively choose them, they hold a privileged status among all possible choices. Default options strongly influence behaviors in settings that are not related to health care. For instance, employees more frequently contribute to retirement funds in an automatic-enrollment system than they do in systems that require active participation.1 Drivers' preferences for a high tort-insurance option increase when it is offered . . .

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