The potential impact of decision role and patient-age on end-of-life treatment decision making.
Zikmund-Fisher BJ, Lacey HP, Fagerlin A. Journal of Medical Ethics. 34:327-31, 2008.

Alternate methods of framing information about medication side effects: incremental risk versus total risk of occurrence.
Zikmund-Fisher BJ, Fagerlin A, Roberts TR, Derry HA, Ubel PA. Journal of Health Communication. 13(2):107-124, 2008.

Considering adaptation in preference elicitations.
Damschroder LJ, Kulpa JJ, Ubel PA, Zikmund-Fisher BJ. Health Psychology. In Press, 2008.

Clinical inertia or clinical uncertainty?: Factors associated with lack of medication intensification in response to elevated blood pressure.
Kerr EA, Zikmund-Fisher BJ, Klamerus ML, Subramanian U, Hogan MM, Hofer TP. Annals of Internal Medicine. In Press, 2008.

"If I'm better than average, then I'm ok?": Comparative information influences beliefs about risk and benefits.
Fagerlin A, Zikmund-Fisher BJ, Ubel PA. Patient Education and Counseling. 69:140-144, 2007.

Does labeling prenatal screening test results as negative or positive affect a woman's responses?
Zikmund-Fisher BJ, Fagerlin A, Keeton K, Ubel PA. American Journal of Obstetrics and Gynecology. 197:528.e1-528.e6, 2007.

Measuring numeracy without a math test: development of the subjective numeracy scale (SNS).
Fagerlin A, Zikmund-Fisher BJ, Ubel PA, Jankovic A, Derry HA, Smith DM. Medical Decision Making. 27:672-680, 2007.

Validation of the subjective numeracy scale (SNS): Effects of low numeracy on comprehension of risk communications and utility elicitations.
Zikmund-Fisher BJ, Smith DM, Ubel PA, Fagerlin A. Medical Decision Making. 27:663-671, 2007.

Making numbers matter: Present and future research in risk communication.
Fagerlin A, Ubel PA, Smith DM, Zikmund-Fisher BJ. American Journal of Health Behavior. 31(Suppl. 1):S47-S56, 2007.

Why people refuse to make tradeoffs in person tradeoff elicitations: A matter of perspective?
Damschroder LJ, Roberts TR, Zikmund-Fisher BJ, Ubel PA. Medical Decision Making. 27:266-288, 2007.

Mortality versus survival graphs: Improving temporal consistency in perceptions of treatment effectiveness.
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Patient Education and Counseling. 66:100-107, 2007.

Can avoidance of complications lead to biased healthcare decisions?
Amsterlaw J, Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Judgment and Decision Making. 1:64-75, 2006.

A matter of perspective: choosing for others differs from choosing for yourself in making treatment decisions.
Zikmund-Fisher BJ, Fagerlin A, Sarr B, Ubel PA. Journal of General Internal Medicine. 21:618-622, 2006.

Cure me even if it kills me: Preferences for invasive treatment.
Fagerlin A, Zikmund-Fisher BJ, Ubel PA. Medical Decision Making. 25:614-619, 2005.

The importance of age in allocating health care resources: does intervention-type matter?
Johri M, Damschroder LJ, Zikmund-Fisher BJ, Ubel PA. Health Economics. 14:669-678, 2005.

The impact of considering adaptation in health state valuation.
Damschroder LJ, Zikmund-Fisher BJ, Ubel PA. Social Science and Medicine. 61:267-277, 2005.

How making a risk estimate can change the feel of that risk: Shifting attitudes toward breast cancer risk in a general public survey.
Fagerlin A, Zikmund-Fisher BJ, Ubel PA. Patient Education and Counseling. 57:294-299, 2005.

What's time got to do with it? Inattention to duration in interpretation of survival graphs.
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Risk Analysis. 25:589-595, 2005.

Is 28% good or bad?: Evaluability and preference reversals in health care decisions.
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Medical Decision Making. 24:142-148, 2004.

De-escalation after repeated negative feedback: Emergent expectations of failure.
Zikmund-Fisher BJ. Journal of Behavioral Decision Making. 17(5):365-379, 2004.