2008-12-04T19:20:59Z <p>Brian J. Zikmund-Fisher is an Assistant Professor in the Department of Health Behavior and Health Education, University of Michigan School of Public Health, as well as a Research Assistant Professor in the Division of General Internal Medicine, University of Michigan Medical School. &#160;He is also a core investigator and Director of the <a href="/internet-survey-lab">Internet Survey Lab</a> at CBDSM.&nbsp;</p><p>Dr. Zikmund-Fisher studied economics and psychology at Swarthmore College before getting his doctorate in behavioral decision theory at Carnegie Mellon University. Although he began his academic career in behavioral economics, Dr. Zikmund-Fisher moved from studying consumer choice to medical decisions after surviving a bone marrow transplant.&nbsp;</p><p>Much of Dr. Zikmund-Fisher's current research focuses on risk perceptions (especially understandings of cumulative, dynamic, and incremental risks), developing graphical displays to improve understanding and make people's impressions of risks more consistent, and the affective experience of risk. Other research interests include how decision making processes vary across different medical and health decisions, the communication of genetic test results to patients, individual numeracy, discrepancies between decisions for others vs. for oneself, and the effects of uncertainty and information evaluability on people's health and healthcare choices.&nbsp;</p><p>Brian's personal interests include juggling, rollerblading, Asian food, romping with his son and daughter, and recruiting stem cell donors.&nbsp;</p> 2007-04-13T13:19:40Z f51c0d574ff616fb8c141bf80be2ce0d84d47eb9 bzikmund@med.umich.edu Brian 19 Zikmund-Fisher bzikmund J NULL 202 354e4e4dd09f81d143d85b5fc5abc14955848cea active 2009-09-28T22:03:27Z